We're not a directory. We're an agency.
Founded in Dubai by someone who has been on both sides of the table — and built this to close the gap between them.
Fourteen years in recruitment.
Then I became the talent.
I spent over a decade placing people in roles they were genuinely suited for. The work required patience, judgement, and the ability to read beyond a CV. What it taught me was that the right match is never obvious — and the most important skill is knowing when something is not the right fit.
Then I started creating content.
I started sharing what I knew — beauty, lifestyle, the things worth spending money on in Dubai, the things that were not. The TikTok audience grew. Brand briefs started arriving. And I quickly found myself on the other side of the table — receiving the kind of brief I had never thought much about before.
What I saw was a gap. Brands were reaching out with no real sense of whether I was the right fit for their audience or their campaign. Creators were accepting work below their value because they did not know what the market rate was, or how to negotiate it. Both sides were navigating something far more complicated than it needed to be.
The problem was not a lack of creators. The problem was a lack of proper process.
“Recruitment taught me that the right match takes judgement, not luck. The creator economy needed someone willing to apply that judgement — properly, consistently, on both sides.” — Yasmine, Founder, BRIEFED
Built for the gap I saw from the inside.
BRIEFED is built on the same principles I applied to talent recruitment for 14 years — vetting, alignment, honest communication, and the conviction that both parties deserve a proper process.
For brands, that means a trusted recommendation rather than a sprawling list. For creators, it means representation from someone who understands the industry from the inside — and knows what fair looks like.
This is not a platform. It is not an app. It is a boutique agency with a founder who has done the work on both sides, and who cares deeply about the outcome on both sides.
sides
"We’d tried three different influencer platforms before BRIEFED. None of them understood the UAE market the way Yasmine does. The creator she matched us with drove more engagement in two weeks than our last three campaigns combined — and the content actually felt like our brand."
Her content is what BRIEFED sounds like in practice.
Beauty, lifestyle, honest recommendations, and the kind of Dubai content that feels like a message from a friend who actually knows. You can follow her on Instagram and TikTok.
BRIEFED is the first part of something bigger.
The agency is where we start — because it is where trust is built and value is proven. In time, BRIEFED will expand into a self-serve platform for brands and creators to connect directly, and an Academy that equips aspiring creators in the UAE with everything they need to build income from their content.
None of that works without the agency doing its job properly first. So that is where the focus is.
Ready to work together?
Whether you're a brand with a campaign or a creator ready for proper representation.